We were delighted when Desigual asked us to be involved in the launch of their FW11 Dream Collection by creating a competition where people are invited to share their favourite dreams.

Enjoythis worked closely with Desigual to help develop the interactive concept and create the right look and feel for the experience, which of course needed to be right up Desigual’s street.
Dreamland allows you to explore people’s dreams in a surreal environment and includes functions such as dream filtering (ie. date, top10, random), rating and sharing on the most popular social networks.
Users can submit their dreams either by recording video or by writing text. To make things a bit more fun we added the option to pick from 3 dreamy video effects. The user is then prompted to pick one of the surreal avatars which does something unexpected every time a dream is opened.
The experience is available in 7 languages. There’s also a moderation tool where Desigual can hide those naughty entries.

On the first week of launch nearly 5,000 users submitted their dreams. More stats coming soon, watch this space…